What was the impetus behind the rebrand to Datamax-O’Neil?
The “DO” brand identity is a natural – it takes the company initials and turns it into the positioning. The “DO” avatar extends the brand and identifies our spirit and attitude. We make it our business to understand individual customer requirements; then take great pride in providing the most reliable label and receipt printing solutions that precisely fit those requirements. Our can-do attitude, passion for excellence, and responsiveness help enable our customers’ success.

What will this rebrand mean to the end users of Datamax or O’Neil products?
Datamax-O’Neil has always made our customers our number one priority. We are more committed than ever to being a global provider who works passionately with our customers [all partners and end-users] to listen, understand and then deliver a value-driven printing solution that minimizes risk and maximizes efficiency, safety, quality and ROI.

Will their point-of-contact remain the same?
As far as end users are concerned, their point-of-contact should not change.

Will Datamax-O’Neil honor existing warranties and service contracts?
The brand initiative will not impact our warranties or service contracts. As part of our commitment to continuous improvement, it is part of our normal business practice to review our policies and procedures to ensure efficiency and effectiveness.

What will the rebrand mean to VARs that sell Datamax or O’Neil (or both) products?
When it comes to improving our partner relationships, total support is what the Datamax-O’Neil team is all about. We understand the challenges our partners face, particularly in this tough economic time, and we realize the need to be on top of our game, offering the insights, products and support to help their businesses grow and prosper. This requires excellence in everything we do – from our operations, to our solutions, to our performance.

How will Datamax-O’Neil products be produced and branded going forward?
We will rebrand our entire product line over time and move to a consistent look and feel for our products.

What advantages or benefits can companies realize as a result of the rebrand?
For Datamax-O’Neil, the new brand is more than a logo, it provides a vision that is focused on excellence -- for both our products and our service to customers. To realize this vision, during 2009 we will streamline and enhance our product portfolio to ensure we have the industry’s best printers to meet the requirements of today’s customers. We will also review and further enhance our internal processes and procedures to ensure we provide outstanding customer service and support.

Will the sales methods of the products remain the same?
The branding initiative and company unification will not change our sales methodology. Our team’s ability to now offer both desktop and portable.

Can the VAR community expect changes to VAR programs, training, or certifications?
Datamax-O’Neil is continually looking at programs that will add value to our partnerships and reward those partners that excel in growing our mutual business. One of our important initiatives includes building a new website that will include an enhanced partner center with additional capabilities that will strengthen our ability to serve our partners.

How is the re-branding message being delivered to the VAR community? How do you expect VARs to educate end users on the change?
Datamax-O’Neil is making it a priority to provide our VARs with timely information concerning our branding initiative. This will come in the form of hard copy and electronic materials as well as telephone and face-to face sessions.