Seattle, Washington, July 29, 2010-Leading UHF Gen 2 radio frequency identification (RFID) technology provider Impinj, Inc. today introduced the Indy® R500 reader chip, developed specifically to address the emerging market for low-cost hand-held, desktop and embedded RFID readers. Based on the industry-standard Indy architecture, the R500 enables UHF Gen 2 readers with the lowest development times and per unit cost on the market while ensuring the highest standards of quality, reliability and performance inherent in Impinj's Indy products.