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BlueStar Signs Distribution Agreement with Intermec
Distributor extends Intermec’s influence in Latin America
Sep 16, 2009

FOR IMMEDIATE RELEASE

Tracey Lugo
Marketing Communications Manager
BlueStar
tlugo@bluestarinc.com
800-354-9776, ext. 3273


HEBRON, KY-September 1, 2009-- BlueStar, the leading global innovator in solutions-based distribution for Auto ID, Point-of-Sale, Mobility, and RFID products has entered into a distribution agreement with Intermec The partnership significantly strengthens Intermec's Latin American reseller network and broadens the footprint of its complete product portfolio including the new CN rugged mobile computers and PB label and receipt printers.

"This new relationship aligns with Intermec's strategic intent to expand our reseller base with industry-savvy partners and enhance customer experiences," said Chris Krasinkiewicz, Vice President of Global Distributors, Intermec. "BlueStar's unique value-added and go-to-market strategies will help Intermec increase market share, sales, and profitability."

"Intermec is an established leader in the AIDC marketplace, and we are excited to partner with such a proven innovator," said Mark Fraker, Vice President of Marketing, BlueStar. "Our expertise and relationships will be a vital asset to Intermec as it continues its growth and momentum around the world."

BlueStar will distribute Intermec solutions to customers in Mexico, Central and South America, the Caribbean, and Puerto Rico. The partnership will focus on Transportation & Logistics (T&L), Government, Direct Sales Delivery (DSD), Field Service, Healthcare, Manufacturing and distribution, and Retail industries.

"Intermec is an established leader in the AIDC marketplace, and we are excited to partner with such a proven innovator," said Mark Fraker, Vice President of Marketing, BlueStar. "Our expertise and relationships will be a vital asset to Intermec as it continues its growth and momentum around the world."

About Intermec
Intermec Inc. (NYSE:IN) develops and integrates products, services and technologies that identify, track and manage supply chain assets and information. Core technologies include rugged mobile computing and data collection systems, bar code printers, label media, and RFID. The company's products and services are used by customers in many industries worldwide to improve the productivity, quality and responsiveness of business operations. For more information about Intermec, visit www.intermec.com or call 800-347-2636.

About BlueStar
BlueStar is a leading global solutions-based distributor of Point-of-Sale, bar coding, data collection, radio frequency identification (RFID), and wireless mobility products. BlueStar works exclusively with VAR Partners, providing them with complete solutions at competitive prices. The company brings unequaled expertise to the market, offers award-winning technical support, and is an authorized service center for a growing number of manufacturers. For more information about BlueStar, please contact a BlueStar Account Executive at 800-354-9776 or visit www.bluestarinc.com.

 

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