About VARTECH Latin America
VARTECH has emerged as the unsurpassed and renowned global trade show for vendors and resellers of POS, AIDC, ID & Security, Mobility, and RFID technologies. Activities include one-on-one product demonstrations in the famed CodeZone event, Value-Added Resellers receive first-rate advice from keynote speakers; exceptional vertical seminars and workshop sessions are presented by industry experts including the BlueStar team. But most importantly, the unparalleled opportunities to network with the biggest players in the industry.

What to expect
A look at past VARTECH shows

Orlando FL – 2008 featured invaluable educational seminars with industry experts in seven different verticals to help attendees stay up-to-date on the newest industry trends, solutions, and technologies. The evening events expanded networking opportunities at the show, and added an entertainment component. These included the Star Micronics-sponsored South Beach reception, EPSON and Toshiba TEC-sponsored Margaritaville party, and the Elo TouchSystems-sponsored Luau and Closing and Award Reception.

Nashville TN – 2009 brought together attendees from 22 countries, with hardware manufacturers and software solution providers, offering a working forum for these parties to share ideas and expand their respective markets. Activities included one-on-one hardware and software solution demonstrations in our highly anticipated CodeZone. Other workshops focused on special creative financing opportunities for resellers, new revenue streams, business expense reduction, service procedure management and business enhancements. We also introduced the industry's first distributor-sponsored social technologies workshops.

Success Stories

Terry Selkirk, co-founder of Genesis POS: "VARTECH's CodeZone gives me the ability to go and look at specific pieces of equipment that we're looking at integrating into our solutions. I also like interacting with the manufacturer's reps so we know who we're talking to on the phone and we know these people will help us match our software with the right piece of equipment for a solution."

David Gosman, CEO for pcAmerica: "VARTECH was a hit for pcAmerica. The show had the perfect mix of business, education, and fun.  We made several new VAR and vendor contacts during CodeZone, the classes, and informally at the events or out and about in the evenings.  It was an energetic show and the best event I've been to all year."

Christophe Naaz, Marketing Director for Star Micronics: “…BlueStar really takes care of their vendors and VARs with fabulous networking events and entertainment, and best of all; VARTECH brings plenty of new opportunities. We definitely felt at home. VARTECH is the ‘must attend' show of the year for Star Micronics!"