ADC Marketing
Build an effective marketing campaign for ADC
The ADC market, although mature, still offers significant growth and profit opportunities for the channel. This workshop is designed to provide value‐added resellers with ADC solutions for such markets as Field Sales, Field Service, Public Safety, Route Accounting, and Utilities. This workshop will feature hardware vendors and software developers who cater to vertical markets that can benefit from the use of ADC (Automatic Data Capture) technology. Resellers will be shown how to reap the rewards of new technology refreshes through partnerships with certified Independent Software Vendors (ISVs). All workshop attendees will be given the opportunity to learn how to expand their business using BlueStar’s FUSION prospect generation toolset.
Digital Signage Marketing
Build an effective marketing campaign for Digital Signage
It’s no secret that Digital Signage is changing the way we go‐to‐market. As more and more retailers replace dated, static advertising with digital technologies, they are beginning to reach across more reseller channels and vertical markets. We believe the big winners in this rapidly growing industry will be retail and hospitality. This includes knowledgeable channel partners who are prepared to use Digital Signage solutions to increase efficiencies, control costs, and boost ROI while broadening their sales and marketing reach. Effective digital advertising and communications will improve the customer shopping experience while making costs to sales and marketing budgets more predictable. It also gives end‐users the ability to reach a broader audience, with a more creative, professional, and timely message. All workshop attendees will be given the opportunity to learn how to expand their business using BlueStar’s FUSION prospect generation toolset.
Point of Sale Marketing
Build an effective marketing campaign for Point of Sale
To successfully navigate the challenges of today’s economic environment and be competitive in this highly competitive market, retailers and restaurateurs will need solutions that not only increase their productivity and efficiency, but also decrease costs. This workshop is designed for value‐added resellers who currently sell Point of Sale solutions in either the Retail or Hospitality space. During this workshop, experts from leading hardware manufacturers and software developers will examine the state of this unique vertical. Attendees will be exposed to the newest technology used by today’s top tier retailers and hospitality experts. This technology covers multiple areas including back office, front‐of‐house, in‐store marketing and mobility. These solutions will allow even the smallest retailers and resellers to stay competitive within a changing marketplace. All workshop attendees will be given the opportunity to learn how to expand their business using BlueStar’s FUSION prospect generation toolset.
Mobility Marketing
Build an effective marketing campaign for Mobility
In order to streamline and optimize their operations, today’s enterprises are increasingly seeking tools that empower their mobile workforce, increase productivity, and improve customer service. This workshop is designed to inform value‐added resellers of solutions that allow mobile workers to interact with back‐office systems, share critical customer data, and maintain orders, assets, and inventory. By attending this workshop, resellers within such segments as Field Service, Healthcare, Transportation & Logistics, and Inspection & Asset Tracking will learn how BlueStar and its best‐of‐breed hardware and software partners can help them take advantage of this new growth opportunity. All workshop attendees will be given the opportunity to learn how to expand their business using BlueStar’s FUSION prospect generation toolset.
How and Where to Sell, Market, and Justify RFID Technology
Learn how to create an RFID Solution
Join BlueStar, their RFID vendors and Solution providers for a series of one hour seminars highlighting today’s hottest products in the RFID market. BlueStar is your source for the industry’s leading UHF GEN2 tags and readers now featuring 3G and 4G RFID. Our industry experts will show VARs and Integrators how these rapid advancements in technology will drive success in Healthcare, Supply Chain, Asset Management, and Security solutions. Learn about the latest reader/writer and tagging devices for pallets, returnable bins, windshield tags, metal and people and the performance improvements of readers and tag IC’s. BlueStar’s RFID team will equip you with the knowledge to identify the opportunity and offer the most effective solution to maximize your customers ROI. All workshop attendees will be given the opportunity to learn how to expand their businesses using BlueStar’s FUSION program which allows VARs to easily create Sales Books, email blasts, telemarketing scripts, and electronic solution flipbooks with the purpose of educating and informing prospects of their core competencies and solution offerings.
Government and Healthcare Marketing
Build an effective marketing campaign for Government & Healthcare
In this workshop you will see and learn about the products and solutions that will help you move forward in this still new and fast growing vertical. Research analysis from Gardner, estimates that that by next year half of all enterprises will have migrated away from single siloed applications to bundling multiple applications. The rising cost of healthcare is creating a need for the products and technologies you will find in this workshop. All workshop attendees will be given the opportunity to learn how to expand their businesses using BlueStar’s FUSION program which allows VARs to easily create Sales Books, email blasts, telemarketing scripts, and electronic solution flipbooks with the purpose of educating and informing prospects of their core competencies and solution offerings.
ID & Security Marketing
Build an effective marketing campaign for ID & Security
This workshop ID& Security vendors and Solution providers will provide you one hour seminars highlighting today’s hottest products in the ID& Security market. Vartech Cancun will be the first event where you will be able to meet Vars, ISV’s, and Integrators from many companies, for an unique experience. Industry experts will show VARs and Integrators how these rapid advancements in technology will drive success in Security solutions. Learn about the latest ID & Security’s Products and solutions (Card Printers/encoders, Biometrics, Access control, Time attendance, RFID, visitor management, Customer Loyalty ..). All workshop attendees will be given the opportunity to learn how to expand their businesses using BlueStar’s FUSION program which allows VARs to easily create Sales Books, email blasts, telemarketing scripts, and electronic solution flipbooks with the purpose of educating and informing prospects of their core competencies and solution offerings.
Create Your Own Corporate Video
Talking Head – Corporate Video Creation
It’s no surprise that video is currently one of the hottest digital mediums. Almost every website has a standard “about us” page. With only seconds to capture a prospects attention, video allows you to, not only keep the prospect on your site longer, but to project your message with passion and feeling. It is your chance to interactively showcase your company’s core competencies, value proposition and capabilities, and mission statement. In this workshop, attendees will work with a BlueStar production crew to create a corporate “talking head” video including script development, areas of focus, production, and finished video. BlueStar’s marketing group will provide post‐production website support, and the video will be hosted on a smart landing page for 12 months. BlueStar will provide the company name and phone number of each visitor to the smart landing page. All workshop attendees will receive a finished corporate marketing video.
Note: There is a maximum of twenty attendees for this workshop.
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